We build brands and
platforms that matter.
In a landscape overrun with superficial content and manufactured experiences, we create something different: media properties and experiential ventures rooted in authenticity, driven by purpose, built to mean something, and designed to endure.
Our name marks the year's final full moon—the threshold between what was and what comes next. A moment of stillness before the reset. A time when the moon casts familiar ground in an entirely new light.
"There is a crack, a crack in everything. That's how the light gets in."
Leonard Cohen
We look for the cracks—the spaces where light breaks through, where something real and unpolished can emerge.
That's our work: we build and nurture brands with intent that help people shed the noise and step forward as their truest selves.
Our portfolio spans storytelling, events, hospitality, and immersive experiences—united by a single belief: the only brands worth building are those that help people live more completely, more deeply connected to the world around them and to their true self.
We back founders and ideas that reject the algorithmic grind and the false glamour of modern influence in favor of genuine human connection, creative independence, and a deep respect for the natural world.
Feed the Feral. Scale with Soul.
Build to Last.
We identify, build, invest in, and operate evolved media and experiential lifestyle brands—rooted in curiosity, exploration, adventure, culture, and the human spirit. We develop our own eclectic brands and partner with others, bringing bold creativity, operational infrastructure, and patient capital without sacrificing soul.
Feral At Heart
We champion the countercultural, the unconventional, the audaciously real.
Sustainable By Design
Built for the long haul—financially, environmentally, creatively.
Meaning Over Metrics
Cultural impact and longevity beat clicks and conversions.
Curiosity without limits. A tenacity for living without apology. A wild honesty worth immersing in.
We're not here to optimize.
We're here to build brands that help people feel more alive.